Victors & Spoils, the proclaimed first agency built upon the business model of crowdsourcing, recently unveiled the fruits of their first experiment into the crowdsourcing world. Via crowdspring.com (one of our gracious interviewees of the first episode) Victors & Spoils sourced their own identity utilizing their own methodology, a quality controlled version of crowdsourcing. You can see the result above.
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How ATT’s Ego Got the Best of Them
by admin on December 2, 2009
I’ve seen this before and we’ll see it again. Smaller company attacks larger company based on semi-truthful claim. Bigger company retaliates by launching campaign to counteract the perceived impact smaller company is having (because how dare the attack us). Bigger company goes off current communications strategy and throws together fast, not very well thought out campaign. Smaller company laughs. Bigger company gets even more angry and files lawsuit. Smaller company counter sues. Bigger company has just legitimized smaller companies claims.
You see, it’s textbook and yet larger companies fall for it every time. It’s largely a product of ego. Everyone knows that there’s more than enough money to go around in the world (even during a recession) but being number one is about ego satisfaction. Continue Reading
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